NEWFLASH: Breakfast cereal takes Viagra!

ImageAnyone reading this in advertising? No, I’m not looking to hire, but I do have a question. And yes, I have written about this before – see the talking hot dog on the left if you’re so inclined.

Have you seen the latest commercial for Cinnamon Toast Crunch? That’s not my real question … that’s just my lead in. Anyway, in case you are unfamiliar, it goes like this … three small squares of the sugary breakfast treat are standing in a line when the one on the far right sticks his – I am assuming it’s a he – outrageously long tongue out and licks the square on the far left. At first, the square in the middle appears unaware of the … ummm, “situation” going on around him or her. And the one in the middle is happy. Smiling even. That is until the one with the protracted tongue pokes it through the unsuspecting center square …

What the hell is that? Still not my real question but feel free to expand on this if you so wish.

Now, what I’m really dying to learn from all the marketing geniuses in the audience is this: Who comes up with these ideas? Really – who are you? Is there something about one square of cereal licking another that is supposed to make me want to buy the cereal? I mean who thinks it’s cute to make food talk?

When I was a kid I used to stare at Mrs. Butterworth waiting … waiting and waiting for her to say something to me like she did the kids on TV. But no amount of waiting ever brought the chubby bottle of syrup to life. Which I suppose was just as well because I might have felt bad when she was empty and it was time to throw her out.

Bottom line, it’s gross to personify food and I for one don’t like the thought of my food being able to talk back to me. I know, I know … the commercials are not for me – they are made to reel in the children. And so yes, the marketing folks did their job well – I mean I do remember telling my mother to buy Mrs. Butterworth’s syrup, not Log Cabin, not Hungry Jack’s and certainly not the Piggly Wiggly’s brand!

But there are a handful of talking food commercials aimed at adults. Everyone remembers Parkay. And there’s Ensure. And the one for heartburn medication where the chicken leg slaps the man that’s about to eat it … isn’t there another way to show the medicine’s effect without giving a conscience to a piece of poultry? I hate to think of what they could do with a Viagra commercial …

So back to my question … Who comes up with these ideas? And are they sober when they decide it’s a good idea to make food talk?

Oh, and for the record, I still buy Mrs. Butterworth’s and to this day she still hasn’t talked to me.

12 Comments

  1. My question is: if the cereal squares are willing to lick each other, what are the willing to do to me? I asked this out loud and my husband responded: “They will lick you from the inside, and don’t mind being chewed.” EWWWWW! :)

  2. That Cinnamon Toast Crunch commercial is seriously disturbing. I think it’s Krave Cereal that has another equally as disturbing commercial. I hated when my Mother would get Mrs. Butterworth’s, I was terrified she’d start gliding across the table, talking as she went. Creepy! LOL

  3. Okay, seriously. The first time my kids and I saw this commercial we were just…kind of like shocked or something. We just sorta sat and stared and then we all went, “EEEEWWW!” at the same time. LOL

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