How to Write What People Actually Want to Read

… how do you write what people actually want to read?

Easy. You write the things you would put in your second blog — the one where you’re not worried about who’s reading, who’s offended, or whose dinner party invitation mysteriously disappears from your mailbox.

Do I actually want a second blog? No. I can barely keep up with this one, my “real” job, the trilogy I’m writing, and the nine hours of sleep my body insists on like a diva. But if I did have another blog, it would be the place where all the interesting stuff lives — the overheard comments, the whispered gossip, the innuendos people think are subtle, the stories that make you wonder whether little Johnny’s mother is reading this right now and clutching her pearls.

(For the record, I have never written an entire post about anyone’s “little Johnny.” Calm down.)

I’ve always wondered why some bloggers hide behind pseudonyms while others use their real names. I use mine because I’m a writer — published books, hundreds of articles — and I want my work connected to my actual identity. Which means when someone asks, “Who’s the one person you wish didn’t read your blog?” I don’t have an answer.

Except maybe “little Johnny.” Then maybe I’d get my dinner invitation back. Whoever taught that little pipsqueak to read anyway.

But here’s the truth: People want to read what feels real. Not sanitized. Not performative. Not written to avoid offending the PTA.

They want the stuff you’d write if you weren’t worried about who’s watching.

And that’s how you write what people actually want to read.

If this spoke to you, be sure to “like” and share it over social with someone who’d appreciate the flavor …

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